420 with CNW — New Shopping Approaches Are Boosting Marijuana Retail Sales
As the marijuana market grows more competitive, some retailers are shifting how they present their products to customers. These changes, going beyond aesthetics, are helping boost sales and creating a more comfortable and engaging customer experience. Verano Holdings Corp., based in Chicago, recently introduced a new take on marijuana retail at its Zen Leaf store in Phoenix. Instead of the usual setup where shoppers wait at the counter to speak with a budtender, the store is using a more casual, self-service approach. Customers can browse shelves on their own, just like they would in a typical convenience store. People are…