420 with CNW — Buying Habits of Gen Z’s Are Changing Marijuana Retail
Cannabis retailers across the U.S. are adjusting to an unexpected shift in shopper behavior as the youngest legal buyers reshape the market. Gen Z customers are coming into stores, but they are approaching cannabis with more intention, more research, and more caution than many of the shoppers who came before them. Los Angeles’ The Higher Path & The Other Path director Adrienne Airhart says customers are not walking in to chase intense highs. According to her, younger adults often use THC to support workouts, manage school workloads, or ease social discomfort. For many of them, cannabis has become another tool…
