420 with CNW — Marijuana Product Sampling Grows Despite Pandemic, Legal Obstacles
CPG professionals have long known that one sure way to get your target market to buy a new product is by first giving those people a free sample. The samples provide members of the public with an easy way to try something new without risking anything. Samples are also bait for retail outlets, so it isn’t surprising that several companies in the marijuana industry are finding creative ways to use this marketing approach. Considering that store sales can be boosted by a jaw-dropping 2,000% and more than 33% of shoppers who receive a sample buy that product within the same…

















