420 with CNW — Study Shows State-Level Cannabis Legalization Boosts Recruitment for College Basketball
A recent study conducted by researchers at Kennesaw State University and Georgia College and State University has established a link between cannabis legalization and its impact on recruitment outcomes for college sports teams. Delving into the dynamics of recreational marijuana policies and their influence on talent acquisition, the researchers examined recruiting data spanning from 2003 to 2019. Their findings, presented in the “Sports Economics Journal,” propose that cannabis legalization plays a major yet intricate role in shaping the landscape of college sports recruitment, particularly in football and basketball, warranting attention from NCAA leagues. The research revealed a positive correlation between…