420 with CNW — Marijuana Firms Register Mixed Results from Foray into Twitter Adverts
Angel Ferrer, the head marketing executive of Hemper Co., created a Twitter profile and uploaded an advertisement for the company's products on the market, stocked with a range of marijuana accessories, in February, when Twitter allowed cannabis ads. The account was deleted by Twitter shortly thereafter. Ferrer said he would keep learning how to deal with Twitter regardless of the disabling of his initial ad. The first big digital media site to permit marijuana advertising was Twitter, which has its headquarters in San Francisco. But there are several limitations for marketers, as companies such as Hemper are discovering. Cannabis businesses…