FDA Proposal Puts Spotlight on Big Tobacco and Industry Innovators
NetworkNewsWire Coverage: The black cloud over Big Tobacco has been swirling for decades, but few developments have cast a bigger shadow than the U.S. Food and Drug Administration’s recent proposal to reduce nicotine levels in cigarettes to non-addictive levels. The new plan1, originally unveiled on July 28, is expected to serve as a multi-year roadmap aimed at saving lives and significantly reducing the effects of tobacco-related diseases. The market effects of the nicotine push have proven to be colossal, with shares of two of the largest sellers of cigarettes in the United States suffering their largest single-day plunge since the…