420 with CNW — New York Governor Announces Campaign to Promote Purchase of Legal Cannabis
New York Governor Kathy Hochul has announced that the state is initiating a campaign to urge persons 21 years and older to purchase cannabis from licensed dispensaries. The move is meant to make sure that people buy safe products and that profits are directed toward achieving equity and reinvestment objectives. Hochul stated the "Why Buy Legal New York" initiative will debut around April 20, 2023, the unofficial cannabis holiday, to capitalize on the heightened awareness surrounding cannabis-related issues. The campaign is premised on reaching consumers aged 21 or older via educational materials; digital advertisements, such as a handbook on safe…