420 with CNW — Marijuana Firms Are Boosting Brand Loyalty Through Sale of Cannabis Seeds
With more than 30 U.S. states now allowing some form of cannabis use within their borders, hundreds of businesses have sprung up to supply the almost unending demand for cannabis products. As the market attracts more players and becomes increasingly competitive, companies have adopted unique approaches to stand out from the ever-growing crowd and increase brand loyalty among their customers. One recent tactic that businesses within the cannabis industry have adopted has been to include marijuana seeds in their product lineups. While this might seem counterintuitive because it could encourage consumers to grow their own cannabis rather than purchase from…
