420 with CNW — How Brands in the Marijuana Market Can Drive Innovation
In the recent past, we have seen the rapid increase in personal wellness products and growing public health concerns create more proactive and health-conscious consumers. New market research shows that 70% of consumers purchase certain food products that have functional benefits to support their physical and mental well-being. As more individuals begin prioritizing their health, the marijuana industry is afforded the opportunity to develop formulations that cater to these varied and evolving consumer preferences. Brands involved in the space can now create products that showcase the plant’s numerous applications by harnessing the power of minor cannabinoids and less popular terpenes…

















