420 with CNW — What Could the Future Hold for Functional Drinks?
Over the past couple of decades, there has been a major decline in drinking culture. Unlike their predecessors, younger generations simply aren’t drinking as much alcohol. The World Health Organization reports that the number of drinkers worldwide has decreased by 5% and by up to 10% in some European countries since 2000. Last year, alcohol consumption in America fell by 5%. As consumers have become more health conscious, especially during the coronavirus pandemic, they have been opting for healthier alternatives. Functional or nonalcoholic beverages are becoming increasingly popular in the wake of this antialcohol movement. Although nonalcoholic drinks are a…
