420 with CNW — Is White Labeling the Way to Go for Small Cannabis Growers?
The nascent cannabis industry is undoubtedly profitable, with the global marijuana market projected to be worth $73.6 billion by 2027; however, it is also high risk. Firms looking to cash in on cannabis’s immense popularity often have to spend large amounts of money and time building cultivation and manufacturing facilities, securing the required licenses, and building a brand — all with no guaranteed return. While plenty of cannabis companies can weather the risk and build a successful brand all on their own, some have opted for a less risky and costly route: white labeling. A common practice among mainstream businesses, white…