420 with CNW – Survey Shows That Canadians Aren’t Moved by Cannabis Branding
A survey published by Brightfield Group has found that the majority of Canadians are unable to tell pot brands apart despite the resources that these companies have put into marketing. About 3,000 Canadians were polled during the first quarter of this year. The overwhelming finding of the survey was that brand awareness was woefully low among Canadians, and that they suffered from “decision fatigue” as a result of being faced with so many brands to choose from when they visit a cannabis retail outlet. Approximately 41% of Canadians said they were aware of Tweed, a brand from Canopy Growth Corp.…

















