420 with CNW — Why Cannabis Firms Need to Give Branding Adequate Attention
A troubling tendency has surfaced in states where marijuana markets are regulated: businesses frequently offer their goods using identical or very similar trademarks. This overlap occurs because the United States Patent and Trademark Office (USPTO) prohibits federal trademark safeguarding for cannabis products, as they are illegal at the federal level. In the absence of federal trademark safeguards, marijuana businesses are left with little choice if they want to prevent others from using identical brand names or logos in different states. This situation has created a unique issue in the sector where customers question if a product is from Company A…

















