420 with CNW – Millennial Consumers Drive the Market for Craft Marijuana
As more states and countries around the world legalize marijuana, a new trend is emerging where some consumers are ditching the “cheap, generic” cannabis for specialty “craft” products. Millennials are the largest fraction of this connoisseur group of consumers. It is true that marijuana prices have been dropping like a rock ever since cannabis was legalized in different states. Such price drops target making marijuana affordable to the mass market that is simply interested in getting hold of some cannabis for recreational (adult-use) or medical purposes. Like all products, however, a segment of the consumers is more discerning and is…

















