British Columbia-based cannabis cultivation firm Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) this morning announced its appointment of Chris Gagan to the position of Senior Vice President of Marketing in a move that’s expected to play a key role in refining the company’s brand strategy. Gagan bring more than two decades of marketing and brand development experience to Choom, having previously led the design and development team for Canada’s largest national retailer of sporting goods, FGL Sports. As Choom’s Senior Vice President of Marketing, Gagan will provide leadership and guidance related to the execution of the company’s marketing efforts, as well as providing key insight into the continued development of its corporate strategy. “We’re excited to bring Chris on to our leadership team,” Chris Bogart, CEO of Choom, stated in the news release. “His experience with lifestyle marketing, design and sports branding with Fox Racing and Sugoi Performance Apparel will be important in positioning Choom™ as a leading lifestyle brand in Canada. In addition, his knowledge of retail merchandising will help accelerate and solidify Choom’s position within the recreation cannabis sector in Canada.”
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Channeling the spirit of Hawaii in the Okanagan, high-grade handcrafted strains by Choom™ are all about cultivating good times and good friends. Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970s. Now, after four decades, Choom is bringing the spirit of Hawaii to the Okanagan. The company is planting its flag in the rapidly growing legal cannabis industry in Canada with its own brand of high-grade handcrafted herb. For more information, visit the company’s website at www.Choom.ca
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