Leading omni-direct lifestyle company Youngevity International Inc. (NASDAQ: YGYI) this morning announced the expansion of its recently acquired Café Cachita brand of espresso into over 500 retail locations through Southeastern Grocers. Per the update, the new distribution footprint will include all Winn Dixie, Bi-Lo, Fresco Y Mas and Harvey Stores across Florida, Georgia, Alabama, Louisiana, Mississippi, North Carolina and South Carolina. “Café La Rica is really beginning to gain traction. Our foot print in Florida and the Southeast has been growing steadily and this is beginning to have a ripple effect into the West Coast and the Northeast as these geographical regions are beginning to support our brand,” Dave Briskie, president and CFO of YGYI, stated in the news release. “Our strategy of adding Café Cachita to our brand portfolio is designed to command more shelf space in the espresso category at retail. We appreciate the early success.”
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About Youngevity International, Inc.
Youngevity International, Inc. is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For more information, visit the company’s website at www.YGYI.com
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