420 with CNW — The Marijuana Industry is Pivoting to Address Women’s Wellness Needs
Women are playing a major role in shaping the marijuana sector, influencing market trends and driving innovation. Brands are adjusting to meet the demands of women who are increasingly using marijuana for wellness advantages, including stress relief, pain treatment, and improved sleep, by providing products that fit with a health-conscious lifestyle. The industry is seeing a rise in marijuana-infused wellness products, from edibles designed for relaxation to self-care items such as beauty creams and balms. Companies recognizing this shift can tap into a growing consumer base and remain competitive. According to David Kooi, CEO of Jointly, a Los Angeles-based marijuana…

















