420 with CNW – Cannabis Giant Unveils Plans to Promote Responsible Marijuana Marketing
Despite being federally prohibited, the state-legal U.S. cannabis industry is already worth millions of dollars in sales and experts project immense growth over the next decade. However, before that happens, the industry still has a lot of kinks to work out, especially cannabis marketing. Cannabis’s status as a controlled substance coupled with the fact that it lacks a comprehensive regulatory structure has resulted in dishonest, unreliable marketing that sometimes even seems to target underage consumers. As the state-legal industry continues to grow, Cresco Labs, a vertically integrated, publicly-traded company that operates in nine states, is planning on pushing new advertising…