420 with CNW — California Firms Say Consumers Aren’t Interested in Low-THC Beverages
Low-dose THC drinks may be gaining shelf space in bars and retail chains, but they are not resonating with marijuana shoppers in California, according to industry representatives. Data shared with state legislators shows a clear preference among consumers for stronger products. Beverages containing over 10 milligrams of THC make up over 93 percent of yearly sales in the state’s cannabis drink segment. The figures were presented in a letter from a coalition of licensed operators and advocacy organizations seeking to influence pending legislation. In California, hemp-derived THC drinks, commonly found in national outlets such as Total Wine & Spirits and…

















