Marijuana-infused beverages are the latest cannabis products to see a surge in popularity. With a growing number of states passing cannabis legislation and lawmakers considering federal decriminalization, cannabis is more accessible to the public than ever before. Within a few years of legalization, the sector has become extremely lucrative, generating billions of dollars in revenue partly due to marijuana’s purported medical benefits and the fact that the plant can be infused into a wide variety of products. For the past couple of years, cannabis concentrates and edibles have reigned supreme, with CBD gummies being one of the most searched-for food products in 2018.
Now, another segment of the cannabis market has muscled its way into the mainstream. Although companies have been toying with the idea of cannabis drinks for a couple of years, the technology needed to infuse cannabinoids into water hadn’t been developed. Cannabinoids, the chemical compounds responsible for marijuana’s effects, aren’t water soluble and will not easily mix with water.
Efforts to try and mix the two initially resulted in products that were far inferior to the alcoholic beverages on the market. Lynden Hendersen of Outbound Brewing described an early cannabis drink as tasting like “milk that had been sitting in a refrigerator for two or three months,” saying that it was chunky with an unpleasant consistency and texture. But thanks to nano emulsification technology, cannabis companies can now develop smooth, consistent drinks.
These drinks do not contain high levels of THC, the cannabinoid that makes consumers feel high, with whatever impact they have usually kicking in anywhere from five to 30 minutes after consumption. This makes the products perfect for a drinking session at the bar because users will feel buzzed relatively quickly but not so much that they are very high.
Choosing these drinks is essentially microdosing, which means taking a smaller dose for a limited effect of the drug, and this limited dosing still delivers marijuana’s health benefits. Cannabis drinks are also a safer option compared to alcoholic drinks. Generally, cannabis is much safer than alcohol, with fewer adverse effects on the body and no fatal dose, unlike alcohol. By eliminating the smoking aspect, individuals who drink cannabis in lieu of alcohol have a significantly reduced risk of health issues, including liver cirrhosis.
Furthermore, most cannabis drinks have zero calories and carbs, while plenty of alcoholic drinks have a ton of empty calories. This makes cannabis drinks the better option for people who would like to have a fun night out without messing with their diet. They are also perfect for individuals who would like to try cannabis but cannot or do not want to smoke, vape or eat edibles; recovering alcoholics who are weaning themselves off of alcohol; and people who require lower doses of cannabis.
Regardless of the reason why users would choose a cannabis drink, companies such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) offer a wide variety of infused drinks to choose from.
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