New laws in the United States are making it possible to include THC in beverages, offering what some see as a potential alcohol alternative. While this development is being met with optimism by some, others believe its benefits may vary.
Policies enabling the sale of THC-infused drinks are becoming more common, often placing them in venues that sell alcohol. Minnesota, for instance, passed legislation last year permitting the sale of THC beverages in liquor establishments, and these products have since started appearing across the country.
The 2018 Farm Bill included a loophole that lifted federal prohibitions on hemp-derived products with trace amounts of delta-9 THC. Since 2019, Texas has been licensing establishments to sell hemp products, including liquor stores and bars.
Connecticut implemented a law that confines the sale of THC drinks to licensed dispensaries and liquor stores. Meanwhile, in states without explicit regulations, retailers like Total Wine and More have begun selling these beverages in regions where they are not specifically prohibited.
The popularity of alcohol alternatives has been growing steadily. Yet, whether THC drinks will gain acceptance as a lasting replacement for alcohol or remain a novelty remains uncertain.
Meenakshi Subbaraman, a researcher at UC Berkeley’s Public Health Institute, has studied the possibility that marijuana could aid those who suffer from alcoholism in cutting back on their use. According to her research, marijuana satisfies the majority of requirements for a suitable alternative. However, substituting THC beverages for alcohol’s social component presents a special difficulty.
Subbaraman points out that people who successfully switch from alcohol to marijuana often do so for specific reasons, such as managing pain, improving sleep, or reducing alcohol intake intentionally.
THC beverages often take longer to produce noticeable effects, sometimes exceeding an hour, unlike alcohol. Manufacturers are investing in nanoemulsion technology to shorten this time.
Marijuana and alcohol share similar risks, including impaired driving. As more cities allow marijuana consumption lounges, managing intoxicated driving may become a significant issue. For instance, The Artist Tree, a California-based dispensary with two lounges, trains staff to recognize intoxication, cut off customers if necessary, and even help them arrange transportation. Despite these efforts, marijuana lounges face stricter regulations and higher taxes compared to businesses selling hemp-based THC drinks.
Another obstacle is price. A six-pack of THC beverages starts at around $30, making them less accessible for casual or frequent occasions, such as tailgating events. It is now up to marijuana players like Cresco Labs Inc. (CSE: CL) (OTCQX: CRLBF) to assess the long term market prospects of THC drinks and if they find it a viable line, find innovative ways to bring down the current price of these products.
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