If you have been in the cannabis industry for a year or so, you may have noticed that the accounts of marijuana companies on different social media platforms, such as Instagram, keep getting shut down from time to time. Here are some handy tips to help you navigate the Instagram rules to prevent the accounts of your cannabis business from being brought down.
Give the Appeals Process Time
It is important that you file an appeal as soon as the Instagram account of your weed business is shut down. If need be, file several appeals each day and your account will be restored, especially if you didn’t violate any of the platform’s community standards.
As you wait out the appeals process, don’t rush to open another account as it will soon get harder for the people who had started following you to find your handle.
Keep Accounts as Close to Your Brand as Possible
If you lose the appeals process and there is no chance of getting your old account back, open a new one but keep the particulars of this new account as close to the one you lost as possible.
In this way, your followers will still find you and fail to notice the subtle differences between the old account and this new one that you have opened.
Avoid Plagiarism
One of the gravest infractions you can make on Instagram is posting another person or business’ content. Instagram will shut down your account immediately, and appealing their decision will be a waste of time.
Besides, why would you post another company’s content on your account? You would be promoting that entity rather than getting mileage for your cannabis business. Don’t even bother tagging the person or attributing the photos you post to their owners. Instagram will still regard what you have indulged in as stealing and you will be punished for it.
You are far better off hiring a professional photographer to spend an hour or more creating content for your business, and you can keep taking from this gallery each time you want to post something.
The bonus benefit of this approach is that the photographer can post your work on their accounts and this will give your business more traction.
Don’t Sell Anything
Instagram doesn’t allow any marijuana product to be sold on its platform, so you would be well advised to avoid trying to advertise or sell your products. Besides, the biggest benefit of any social media platform is in promoting your brand. Use your Instagram account for this purpose only.
In the same vein, refrain from putting any contact information, such as a street address or phone number, on your account. Otherwise, Instagram will shut down your account faster than followers can read that contact information.
With the tips above at the back of your mind, your business will make its presence felt on Instagram and your brand will grow. Seasoned cannabis sector players like SinglePoint, Inc. (OTCQB: SING) have probably mastered how to play this game on different social media platforms, and that could have helped them rise above the competition.
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