Most Canadians believe the government should do more to support the legal marijuana industry, according to a recent national poll. The survey, conducted by Abacus Data for Organigram Global, found that 64% of adults in Canada think the government should make it easier for the marijuana sector to expand. This view spans all regions and age groups.
Support was especially strong in Atlantic Canada, where 65% backed more government action. Similar levels of support were seen in British Columbia (61 percent), Ontario (62 percent), and the Prairies (64 percent). Even among citizens over 60—a group often more skeptical of cannabis—57% agreed that the industry deserves greater backing.
These results come at a time when Canada is heading into a federal election and facing economic uncertainty, particularly in light of strained trade relations with the United States. The marijuana sector, despite being relatively new, is becoming a significant player in the national economy. Last year, it added $7.4 billion to the nation’s GDP, outpacing sectors like forestry and brewing, which contributed $3.3 billion and $2.6 billion, respectively.
Beena Goldenberg, the CEO of Organigram, noted that Canadians want the government to help homegrown industries thrive, and marijuana is one of them. She emphasized that the incoming prime minister should focus on removing barriers that are holding the sector back.
Nearly 90% of respondents also said they believe Canada needs to explore new avenues for economic growth. A similar number agreed that the country should act quickly to capitalize on fresh opportunities in emerging industries.
Since cannabis was legalized in 2018, the sector has generated over $43 billion in GDP and now supports more than 80,000 jobs, according to figures cited from Deloitte.
The survey, conducted from April 3 to April 8, surveyed 1,915 adults in Canada. It has a margin of error of plus or minus 2.24%.
The analysis also outlined specific steps the government could take—such as simplifying taxes, easing interprovincial sales restrictions, and encouraging research and development. It suggested that targeted support could especially help regions hit hard by declines in traditional sectors.
While the rollout of marijuana legalization wasn’t perfect, most indicators point to a positive outcome. Previous surveys show Canadians are largely purchasing cannabis through legal channels now, and youth usage hasn’t spiked—countering fears raised by critics of legalization. A government report from December last year revealed that only 3% of consumers still turn to illegal sources.
If these sentiments are acted upon and the cannabis program is expanded, there could be room for entrepreneurs to start firms similar to Innovative Industrial Properties Inc. (NYSE: IIPR) that serve marijuana companies and create a lot more benefits through their operations.
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