After more than a century of industrialization, we are finally starting to own up to the repercussions of polluting the environment. The world is heating up to a dangerous degree, disrupting planetary cycles and causing extreme weather conditions around the globe. While the drive for sustainability and renewability didn’t pick up much steam before the 2010s, more and more companies are striving to reduce their carbon footprints as people become more conscious of the environmental effects of their favorite products. America’s state-legal cannabis industry hasn’t been left behind, with players that make cannabis beverages ditching traditional packaging options for ecofriendly alternatives.
Consumers, especially from the younger generations, are more cognizant of climate change, and this is frequently reflected in their buying habits. Katie Simmons, marketing director for Pactiv Evergreen, says consumers are increasingly turning their attention to healthy, sustainable products, and this extends to beverage packaging.
Recyclability and renewability are top priorities when it comes to beverage packaging considering how wasteful and harmful traditional beverage packaging such as glass and plastic can be. As a whole, the beverage industry is changing to stay ahead of both consumer demand and legislation, according to Peter Gonclaves, vice president of marketing at Tetra Pak.
Cannabis beverages are a relatively new segment of the marijuana industry, partly because the technology needed to make high-quality cannabis-infused drinks has taken time to perfect. Even so, the global cannabis beverages market is projected to be worth $2 billion by 2026, and companies that hope to succeed will have to make sustainability a major part of their plans. Not only will this allow them to attract environment-conscious customers in droves, but it will also help them reduce their carbon footprints and meet increasingly strict emission standards. Using sustainable packaging is an effective way to do this because it reduces the amount of overall waste at the source and lessens the strain recycling facilities are under. Tetra Pak, for instance, has launched a program that develops cartons using carbon-neutral, fully renewable, and fully recyclable plant-based materials.
Brent Haynam, commercial engineering manager for Scholle IPN, notes that sustainable packaging doesn’t just further recycling goals. “Bag-in-box” and pouch packaging for beverages can reduce source material weight by as much as 90%, he says. For instance, a player in the wine industry can ship more than 100,000 empty bag-in-box packages compared to only 34,000 glass bottles in a truck, resulting in significant savings as well as helping to preserve the environment.
Companies such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) that walk the talk of environmental consciousness are set to reap big as less ecologically responsible companies are gradually shunned by consumers.
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