In true Las Vegas fashion, the record for the most expensive cannabis product ever sold (so far) has gone to a cannabis dispensary where a restaurant owner bought a “cannagar” (a cigar that contains marijuana instead of tobacco) at $11,000.
This record-breaking purchase was made by Brandon Hawkins after he flew to Las Vegas from Los Angeles with the sole purpose of buying this specialty product.
The scene of this purchase was Nuwu Cannabis Marketplace found on tribal land. The cannagar was wrapped in a 24-carat gold leaf, part of the reason why it was so expensive.
Brandon Hawkins said that he was buying the expensive product on behalf of a business partner that wished to remain anonymous. The sale took place on December 28, just in time for Brandon Hawkins and his unnamed business partner to secure a unique way to celebrate New Year’s Eve.
Hawkins paid for the product by handing Joe Delarosa (a budtender, who had been expecting him on that day) stacks of $20 bills. The two men shook hands, and the deal was closed.
Interestingly, this purchase took three months to arrange. First, Hawkins was intrigued by a similar cannagar that was bought in June 2018 at $10,000.
Hawkins had spent more than a decade working in Las Vegas before he moved to LA. One of his workmates during his stint in Las Vegas was Ranson Shepherd.
Shepherd co-founded Virtue, a Las Vegas cannabis grower. It was therefore no mistake when Hawkins contacted Shepherd after hearing about the $10,000 cannagar. Shepherd reached out to Leira, the Washington-based maker of the cannagar sold in Seattle.
Shepherd and Ariel Payopay (of Leira) agreed to form a partnership that would see the cannagars produced by Leira sold in Las Vegas. The sale of the record-breaking cannagar marked the official launch of Leira’s cannagar sales in Las Vegas.
Las Vegas is likely to witness such high-end purchases more frequently when cannabis lounges open in the city. The tribe that owns Nuwu Cannabis Marketplace also received a gift of a smaller version of the cannagar purchased by Hawkins. The gift was from both Virtue and Leira as a token of thanks for what the tribe is doing to spur growth in the cannabis industry.
Does an $11,000 cannagar taste better than a cheaper version? Maybe yes, maybe no. However, this video explains that our minds trick us into believing that costlier products are of superior quality. So, don’t have any harsh words for Hawkins and his business partner! After all, that purchase is good for the industry because it is pushing cannabis culture in a whole new direction, exactly what industry players, including TransCanna Holdings Inc. (CSE: TCAN) and Therma Bright, Inc. (TSX.V: THRM) (OTC: THRBF) want.
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