Vape and Play, a social club that will allow patrons to consume marijuana in its premises, is due to open on February 18 in Denver. This will be the second lounge in the city where one can consume marijuana.
Such businesses are geared at addressing one of the biggest challenges that has existed since recreational cannabis was legalized in Colorado: where can one consume cannabis after buying it?
These businesses want to give cannabis users a place that is a little more than a smoke-filled room from which to consume their cannabis. In fact, Vape and Play aims to provide a venue that is “better than your living room.”
Megan Lumpkins, the Chief Operating Officer of Vape and Play, says that it was hard to come up with a business model for their establishment since such places don’t usually sell marijuana, yet they can’t just say “we have a seat where you can come and use the cannabis you just bought.”
Vape and Play has decided to adopt the model of an event venue where cannabis consumers will be charged an entry fee for two or so hours during which they can enjoy a comedy show or attend a fitness class while consuming their cannabis.
Such an approach may give their target market a valid reason to visit the venue since clients will be able to socialize as they use cannabis.
Lumpkins added that she hopes that other marijuana lounges or venues will open so that Denver can become a cannabis tourism destination where visitors can have a variety of experiences to enjoy while in the city.
The only other consumption lounge in the city is The Coffee Joint which was opened in March last year. The difference with this lounge is that the owners have a cannabis dispensary right next to it, so clients can buy their marijuana and then head to the consumption lounge.
It hasn’t been an easy ride to securing a license to open Vape and Play. The proprietors have had to jump through numerous hoops for over two years before they finally got approval for the business. This challenge could explain why this type of business hasn’t grown in the area despite the decision of voters in 2016 to permit consumption lounges.
Vape and Play plans to give visitors wristbands of different colors based on how much experience each visitor has with consuming cannabis.
For example, a seasoned user will be given a black wristband after completing a survey at the entrance. A “vape tender” will look at the armband of each guest and tweak the temperature setting of one of the custom vaporizers at the venue in order to allow that visitor to vape cannabis whose strength is equal to his or her experience level (a higher temperature setting gives a higher THC concentration in the vapor, for example).
The innovations brought by Vape and Play are welcome news to the entire cannabis industry, including Sugarmade Inc. (OTCQB: SGMD) and Sproutly Canada Inc. (OTCQB: SRUTF) (CSE: SPR) (FRA: 38G), since such innovations contribute to the growth of cannabis culture.
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