Last year saw a significant rise in the demand for quality dietary supplements. The coronavirus pandemic prompted millions of individuals to look for supplements that support immune function and also spurred a change in the way consumers thought about protecting their health.
New reports show that more than 80% of Americans are now consuming dietary supplements. However, the products seem to differ when it comes to demographics, as different generations seek out supplements that address various wellness concerns. For instance, millennials are looking for natural ways to decrease the effects of stress, fight anxiety and grow their mental stamina while baby boomers are seeking products that promote cognitive function, healthy aging and strong bones.
So how can brands address these needs while still appealing to the postpandemic population? By offering them the ingredients they seek, of course.
Below are the most popular ingredients in the supplement space this year.
- Delta 8 THC
This is a legal cannabinoid that is extracted from hemp. Initial research has shown that this cannabinoid possesses anti-nausea and anti-inflammatory properties and may also offer neuroprotection.
Green Market Report shows that the cannabinoid market is booming, with a Hemp Benchmarks Report that was released earlier this year finding that Delta 8 THD was the fastest-growing product in the hemp sector.
- Emerging cannabinoids
Market researchers forecast that the CBD market in the United States may be valued at roughly $16 billion by the year 2025. CBD has been embraced by consumers across the country and is commonly used to address anxiety, among other uses. While other minor cannabinoids may be harder to extract, the presence of new sourcing methods will make it easier for these cannabinoids to be extracted in large quantities.
Research shows that emerging cannabinoids, including cannabinol, cannabichromene and cannabigerol, have the potential to manage various wellness and health concerns. These cannabinoids are also better suited because they lack the regulatory complications of CBD and THC.
- Terpenes
These substances are what give plants their scent and are the main constituent of essential oils. Much like linalool, terpenes have a considerable effect on the nervous system, including pain relief. The popularity of terpenes is expected to increase significantly as more research on their therapeutic potential is conducted.
- Mushrooms
Research has shown that some mushrooms can support cognitive and immune function as well as boost energy, while others possess antioxidants that combat aging as well as anti-inflammatory properties.
- Nootropics
This is a class of compounds that support brain function and health. They include anti-inflammatory and antioxidant ingredients such as Omega-3 acids and vitamins B12, C and D, which provide neuroprotective support as well as boost cognitive performance, among other benefits.
Brands that would like to expand their footing would do well to keep a close eye on these new ingredients and work to develop products that meet the health-conscious demands of the postpandemic population.
As entrepreneurs see the success of cannabis beverage and supplements companies such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) capitalizing on cannabinoids and terpenes in their products, there is likely to be a rush of more companies entering this space.
NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF
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