A report recently published by New Frontier Data examined different features of health and wellness-related consumption patterns among current marijuana consumers in the United States. New Frontier Data is the leading technology, data and analytics company that specializes in the global marijuana industry. The latest report was released in partnership with Jointly and SōRSE.
Marijuana legalization in different states across the country has allowed marijuana-friendly yoga spaces and marijuana social lounges to be established as alternatives to conventional spaces. Currently, medical marijuana is legal in 36 states in the United States. while its recreational use is legal in 18 states, as well as Guam, the Northern Mariana Islands and the District of Columbia.
The increasing acceptability of marijuana use in regulated social and public spaces, as well as outside an individual’s home, offers various opportunities for consumers to access marijuana to improve their social, mental and physical well-being.
The study found that as marijuana normalization continued to grow across the U.S. market, so did its consumption. The report noted that roughly 22% of individuals use marijuana in support of their general wellness. Another 79% reported that marijuana had an overwhelmingly positive effect on their lives.
Executive chair and founder of New Frontier Data Giadha A. DeCarcer stated that the U.S. marijuana consumer base was diversifying, with reasons for the plant’s use extending beyond its recreational use into broader wellness and medical applications. DeCarcer noted that the company was now focused on reporting on marijuana consumer behavior and expanding into more refined aspects of marijuana’s medical use across Europe and North America. This, she said, would offer industry stakeholders a 360-degree view of the marijuana consumer opportunity.
The report’s key findings include the following:
- As the legal access to cannabis-infused beverages grows, alcohol replacement could possibly become more successful for consumers. The report found that almost 48% of marijuana consumers are replacing some alcohol use with marijuana. This means that opportunities for producers of infused drinks exist, as the beverages are increasingly considered to be more suitable replacements for alcoholic drinks.
- Combining exercise and marijuana challenges the stereotype that describes individuals who consume marijuana as unhealthy and living a sedentary lifestyle. The report found that 13% of cannabis consumers regularly used the herb before exercise to enhance training.
- The report also found that stress relief was one of the main reasons for marijuana use, with more than 50% of current consumers admitting that they consumed marijuana to improve their mental health amid the pandemic.
This growing acceptance of marijuana could explain why companies such as Red White & Bloom Brands Inc. (CSE: RWB) (OTCQX: RWBYF) are expanding their footprint across the country at such a high pace.
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