On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

420 with CNW — Why Marijuana Retailers Need to Look Beyond THC Concentration

Most cannabis buyers have only the THC concentration in mind when they are choosing a marijuana product, but hasn’t the time come for retailers to look beyond how much THC a given product contains while making a decision about its quality?

Until recently, marijuana was illegal, but dozens of U.S. states have since legalized it either for medical or recreational use. One strong reason for outlawing marijuana was its psychoactive compound THC, which is why most tests look for THC metabolites in the blood, urine and even hair samples.

It is therefore understandable that people will focus on potency (THC concentration) when choosing a product to buy. In the eyes of consumers, more THC equals a promise of a better experience. Or does it?

Buyers are beginning to appreciate that high THC concentrations aren’t for everyone. For example, newbies to smoking cannabis can be spooked when they consume marijuana with THC that is stronger than 25% since it may quickly trigger psychoactive effects. Additionally, some marijuana users prefer a chilled kind of high, and high THC numbers cannot give them what they seek.

The space is beginning to see a growing body of discerning cannabis users who look beyond THC concentration when evaluating the desirability of a given marijuana product. These buyers want to know the flavonoids, terpenes and minor cannabinoids (such as CBG and CBN) present in a product so that they can judge whether that product will give them the experience they are looking for.

This growing sophistication is what marijuana retailers should be working to capitalize on as the nascent industry matures. This is how brands can stand out instead of remaining stuck in the THC concentration battle with every player in the industry.

For starters, manufacturers need to improve their labels to reflect all the compounds present in a given product. Many states only require the amount of THC in a product to be indicated on the label, but future-minded companies can go beyond this basic requirement and outline all compounds available in the product. Remember, the entourage effect is pivotal to one’s experience, so the obsession with THC concentration misses a vital opportunity to stand out.

Budtenders are at the frontline when it comes to getting cannabis products to customers. These professionals need to be adequately trained so that they can educate customers about how, for example, a given terpene combination plus THC of a certain level would be best for meeting certain needs of buyers. Companies can nurture customer loyalty when they adopt this approach, and they can also cement their uniqueness in the industry.

The growing customer sophistication is also creating market for ancillary products such as the grow pods made by Advanced Container Technologies Inc. (OTC: ACTX). Before long, mass-produced cannabis products will be competing with homegrown ones as people opt to take matters into their own hands in jurisdictions where this is allowed.

NOTE TO INVESTORS: The latest news and updates relating to Advanced Container Technologies Inc. (OTC: ACTX) are available in the company’s newsroom at https://cnw.fm/ACTX

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW420, wherever published or re-published: http://CNW.fm/Disclaimer

Do you have questions or are you interested in working with CNW420? Ask our Editor

Denver, Colorado
303.498.7722 Office

CNW420 is part of the InvestorBrandNetwork.


Select A Month

Official NewsWire Relationships

Alternative Products Expo Benzinga Cannabis Capital Conference Cannabis Business Summit & Expo 2019 Cannabis Drinks Expo Cannabis World Congress & Business Exposition Cannexpo Marigold PR MjMicro Conference New England Cannabis Network O'Cannabiz Conference & Expo Tether BudTender Tether BudTender Appreciation Week

CannabisNewsWire Currently Accepts



Bitcoin Cash

Bitcoin Cash

Doge Coin






USD Coin

USD Coin

Contact us: 303.498.7722