Marijuana industry leaders have countless opportunities to form connections and secure business deals at this year’s MJBizCon. MJBizCon 2024 kicked off on Tuesday at the Las Vegas Convention Center, starting with preshow sessions and running through Friday.
To make the most of the world’s largest marijuana business event, it’s essential to arrive with a strategy but also stay adaptable for unforeseen opportunities, according to seasoned attendees who’ve successfully navigated the event.
According to Azuca CEO Kim Sanchez Rael, flexible scheduling is vital since some of the best opportunities come from unexpected encounters. For instance, an impromptu conversation during a preshow lunch at a prior MJBizCon led to a partnership with Wana Brands, a major edibles manufacturer.
Exhibitions have also proven beneficial for Azuca as they provide visibility and a base for meetings. Sanchez notes that being present at a booth allows her company to showcase products, engage with attendees, and even test interest in items not yet launched.
Before the event, Azuca engages in targeted outreach through email campaigns, social media platforms like LinkedIn, and word-of-mouth connections. Sanchez and her team also prearrange meetings with businesses they’re interested in partnering with, ensuring their time at the event is productive.
Another MJBizCon veteran who emphasizes the need for planning is Joe Salome, CEO of Georgia Hemp Co. He recommends researching the exhibitor map in advance to prioritize specific companies and objectives.
However, both Sanchez and Salome agree that maintaining some flexibility is crucial, as chance meetings can result in valuable connections. Salome recounts instances where unplanned interactions at a bar or networking event turned into meaningful business discussions.
Networking at MJBizCon is not limited to the show floor. Preconference breakfasts, lunches, and after-parties are prime opportunities to meet industry professionals. Sanchez Rael advises teams to split up during these events to maximize their networking reach. Salome underscores the importance of attending these gatherings, even when exhaustion sets in, as they often yield unexpected benefits.
MJBizCon is especially valuable for businesses from emerging marijuana markets. Salome points out that in regions like Georgia, where industry infrastructure is still developing, the event offers a chance to connect with suppliers, manufacturers, and other key players. He recalls his first MJBizCon experience in 2015, which helped his company build long-lasting relationships and gain insights from more established markets.
Sometimes, connections made at the event don’t bear fruit until much later. For instance, Jon Spadafora, who launched Flower Union, credits a product introduction at MJBizCon 2022 as the inspiration behind his new edibles line. Conversations with Sanchez on the exhibit floor and at after-parties helped shape his vision, ultimately leading to the creation of a unique product line.
Although MJBizCon is an excellent venue for finding potential partners, industry veterans caution against rushing into agreements. Salome recommends thoroughly evaluating potential collaborators to ensure they align with long-term goals. He suggests holding off on finalizing deals at the event, as emotions can run high in such an environment. Instead, use the convention as an opportunity to gather information and ideas to implement later.
For established firms like Green Thumb Industries Inc. (CSE: GTII) (OTCQX: GTBIF), every opportunity to interact with other members of the cannabis industry is welcome since avenues for brand promotion can arise.
About CNW420
CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of an article each business day at 4:20 p.m. Eastern – a tribute to the time synonymous with cannabis culture. The concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.
To receive SMS alerts from CNW, text CANNABIS to 888-902-4192 (U.S. Mobile Phones Only)
For more information, please visit https://www.CannabisNewsWire.com
Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: https://www.CannabisNewsWire.com/Disclaimer
CannabisNewsWire
Denver, CO
www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.com
CannabisNewsWire is powered by IBN
