Every cannabis retailer worth their salt makes sure to study consumer preferences and incorporate them into their decision-making processes. Regardless of the sector, taking customer preferences into account helps businesses serve their customers efficiently by providing goods or services that meet an already-established need. With the cannabis industry entering a new year, customer preferences will be a major influencing factor for the industry.
Retailers will likely use consumer preference data to determine their inventory and the products they offer in 2025. For instance, pre-rolls have exhibited sustained growth for the past year and could make a major appearance in major cannabis retail stores. Pre-roll sales increased by 11.9% from June 2023 to June 2024 and this segment is expected to sustain its growth for the foreseeable future.
Pre-ground flower has been equally popular among consumers. Cumulatively, both pre-rolls and pre-ground flower usually account for around 50-60% of retail marijuana purchases, making them a mainstay in most retailers. Both these products are incredibly convenient and have a variety of potency options, making them popular among consumers who want cannabis products that require little preparation.
Vapes have also grown quite popular among consumers in several demographics and will likely remain popular in 2025. Global Market Insights estimated that the market for cannabis vapes was $5 billion in 2023, making vapes an incredibly lucrative market for retailers. Consumers typically prefer vapes as they are more subtle and discreet compared to smoking cannabis flowers. The availability of different vape flavors also works in the market’s favor.
Cannabis-infused foods and beverages will also be popular among consumers in 2025 despite certain shifts in consumer preferences within the market. Gummies have seen a surge in popularity, but there has been a notable decline in marijuana-infused chocolate sales. This is likely because gummies offer more flavors and flexibility, and are cheaper than chocolate. Edibles now account for around 18% of retail cannabis sales.
Marijuana-infused beverages may also make a decent show in 2025 thanks to a growing segment of the consumer base that uses them as a safer alternative to alcohol. Grand View Research valued the global marijuana beverages market at $1.2 billion in 2023 and the market is projected to grow at a compound annual growth rate of 19.2% from 2024 to 2030.
2025 will also see a surge in cannabis-based sleep and relaxation products due to increased consumer interest in products that aid rest and deal with anxiety, such as edibles designed to induce a sense of calm and improve sleep.
As the year progresses, analysts will be watching established cannabis companies like TerrAscend Corp. (TSX: TSND) (OTCQX: TSNDF) to see how they are leveraging the changing consumer preferences to boost their sales and cement the positions of their brands on the market.
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