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Alkaline88 Eyes Professional Sports (NASDAQ: WTER) (CSE: WTER)

  • PGA, MLB changes CBD policies; other leagues evaluating policy changes regarding marijuana, CBD use
  • Global market for CBD oil projected to grow from $967.2 million in 2020 to $5.3 billion by 2025
  • WTER offers an exclusive line of A88CBD(TM) products, ranging from tinctures, capsules and gummies to lotion, creams salves

Since CBD was removed from professional golf’s banned substance list in 2018, PGA and Champions Tour players are turning more frequently to the plant to treat aches and pains, and golfers aren’t the only athletes to choose the compound. Earlier this year, Major League Baseball removed marijuana from its banned-substance list during the offseason (https://cnw.fm/wNnWg). The benefits of CBD use by athletes are still being studied, but the Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) offers an exclusive line of A88CBD(TM) products (https://cnw.fm/nAIrd) that provide those benefits to sports enthusiasts — and anyone else looking for high-quality CBD-infused options.

“Billy Horschel went six months without a top-eight finish last year before he found a remedy for his ailing golf game from a surprising source: the hemp plant,” reported a recent “New York Times” article (https://cnw.fm/cH4CI). “Horschel, a five-time PGA Tour winner, began using cannabidiol, or CBD, products shortly after he missed the cut at the British Open in July. He had four top-eight finishes in the next four months and was playing some of the most consistent golf of his career before the season was suspended in March because of the coronavirus pandemic. . . . He is the latest in a growing group of tour members, including Bubba Watson, a two-time Masters champion, and Scott McCarron, the reigning Schwab Cup winner on the Champions Tour, who are paid endorsers for CBD products.”

In addition to golf and the MLB, an ESPN article reports that CBD use is allowed in the National Women’s Soccer League. The substance is currently prohibited in the NFL, NBA, MLB and NHL. However, “the NBA has also expressed interest in revising its bylaws against CBD use. In 2018, CBD was removed from the World Anti-Doping Agency’s banned substances list” (https://cnw.fm/ZkgFm).

The same article noted that CBD, short for cannabidiol, “has often been touted as a cure-all of sorts. Manufacturers and users claim, mostly anecdotally, that it has given them relief from muscle soreness and swelling and helped curb stress and anxiety. . . . Hemp-based CBD is legal — in various forms from ingestible oils to topicals — in all but three states in the U.S. and is legal at the federal level. States have their own rules restricting or allowing CBD products to be sold, and in many states, CBD can be sold over the counter in drug stores. It remains unregulated by the Federal Drug Administration, however.”

The ESPN article reported that the global market for CBD oil should grow from $967.2 million in 2020 to $5.3 billion by 2025 — all without CBD brands being allowed to directly advertise their products on social media.

WTER chairman Aaron Keay, a former Canadian national soccer team member, is an advocate for CBD use in sports, as well as other aspects of everyday use. “If you look at the kind of the athlete adoption of it, it kind of coincides with how the world is taking it on and looking at it. But you have a few movers and shakers that are willing to take the risk and say: ‘Look, CBD is going to become mainstream way ahead of cannabis and THC,'” Keay told ESPN. The Alkaline Water Company Inc. is a proud supporter of sports; the company’s brand ambassador Chez Reavie, who wears WTER’s flagship Alkaline88 logo on his shirt and sports an Alkaline88 golf bag at all PGA events, won the 2019 Travelers Championship Tournament.

The Alkaline Water Company offers an exclusive line of A88CBD(TM) products, ranging from tinctures, capsules and gummies to lotion, creams salves. The A88CBD products are formulated using high-quality, U.S.-grown hemp and made with 100% natural ingredients, cruelty-free, and gluten-free ingredients.

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. In 2019, Alkaline88 launched A88 Infused(TM) to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in seven unique all-natural flavors with new flavors coming soon. Additionally, in 2020 the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water.

To learn more about this company, please visit www.TheAlkalineWaterco.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

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