- John Hopkins center for psychedelic research dedicated to discovering potential of mushrooms in support of overall health
- Global functional-food market forecast to reach $34.3 billion by 2024; both reishi, cordyceps consumption expected to be in high demand
- Distribution strategy involves e-commerce, social-media influencer marketing, product formulation and R&D agreement with Drip Coffee Social
Champignon Brands Inc. (CSE: SHRM) is a Canadian-based, research-driven company specializing in the formulation of mushroom-infused CPGs that promote holistic health and wellness. On March 2, 2020, the company saw its first day of trading on the Canadian Securities Exchange (CSE). Committed to sustainability, all SHRM products are organic, non-GMO and vegan certified.
SHRM offers a timely product line. The medical market is becoming more aware of the positive effects of mushrooms for mental health. In 2019, Johns Hopkins launched a center for psychedelic research backed by private funders (http://cnw.fm/1lTHD). At the center, a team of faculty neuroscientists, experimental psychologists, clinicians and postdoctoral scientists is dedicated to discovering the potential of psychedelics as medicine and in the support of overall health.
“The center’s establishment reflects a new era of research in therapeutics and the mind through studying this unique and remarkable class of pharmacological compounds,” said Roland Griffiths, PhD, the center’s director and professor of behavioral biology in the Department of Psychiatry and Behavioral Sciences and the Department of Neuroscience at the Johns Hopkins University School of Medicine. “In addition to studies on new therapeutics, we plan to investigate creativity and well-being in healthy volunteers that we hope will open up new ways to support human thriving.”
Alex Cohen, president of the Steven & Alexandra Cohen Foundation, which is covering the center’s operational expenses for the first five years, explained the foundation’s commitment. “We have to take braver and bolder steps if we want to help those suffering from chronic illness, addiction and mental health challenges,” she said. “By investing in the Johns Hopkins center, we are investing in the hope that researchers will keep proving the benefits of psychedelics – and people will have new ways to heal.”
The focus of John Hopkin’s studies will be on the affect psychedelics have on behavior, brain function, learning and memory, and the brain’s biology and mood. New therapies and the effectiveness of psilocybin are being explored for opioid addiction, Alzheimer’s disease, post-traumatic stress, post-treatment Lyme disease syndrome, anorexia nervosa and alcohol use related to depression.
The use of mushrooms in the health industry is growing in credibility in both scientific and financial sectors, and laws around the use of psilocybin mushrooms and their derivatives are changing. This progress is providing companies such as SHRM the opportunity to support mental health and develop new and improved treatments. The opportunities aren’t only medicinal, so while Champignon is preparing large-scale production for clinical settings, the company is also focused on retail opportunities in the health and wellness market.
The health-conscious consumer is seeking more options – and mushrooms may be the answer. The global functional-food market is forecast to reach $34.3 billion by 2024, and both reishi and cordyceps consumption is expected to experience exponential demand (http://cnw.fm/AYd8A). As the ‘shroom boom opens new possibilities in both medicine and functional food, SHRM has plans in place to effectively penetrate the market (http://cnw.fm/bo2Tl). The company’s distribution strategy involves e-commerce, social-media influencer marketing, and product formulation and R&D agreement with Drip Coffee Social.
The company’s product formulation and R&D agreement with Drip Coffee Social is designed to develop a ready-to-drink, cold-brew coffee line and hot beverages crafted in-house at Drip Coffee’s flagship location in Nanaimo, British Columbia. This new product line of coffees will be vegan, organic, and fair trade certified (http://cnw.fm/E5mjf).
In addition, Champignon’s flagship e-commerce store, VitalitySuperTeas.com, offers various mushroom-infused teas, “tea”-shirts, teacups, teapots and additional accessories. Those who are interested in being social media ambassadors are encouraged to reach out to sales@vitalitysuperteas.com.
For more information, visit the company’s website at www.ChampignonBrands.com
NOTE TO INVESTORS: The latest news and updates relating to SHRM are available in the company’s newsroom at http://cnw.fm/SHRM
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