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First Marijuana Consumption Lounge in Nevada Set to Open by Month’s End

Earlier this month, the Nevada Cannabis Control Board announced that it had awarded its first marijuana consumption lounge license. This announcement comes after the board approved a handful of these licenses over the last couple months.

The first to receive a lounge license was Thrive Cannabis Marketplace. Mitch Britten, CEO and managing partner of Thrive, stated that the company was honored to be at the forefront of the marijuana industry in Nevada through the official launch of the first regulated marijuana lounge in the state.

Britten revealed that the company had created a unique destination for marijuana enthusiasts to enjoy an assorted range of premium products in an engaging atmosphere. The lounge, dubbed Smoke and Mirrors, will provide a curated selection of premium marijuana products, including infused beverages.

It is important to keep in mind that alcohol will not be offered on the premises in accordance with state law. The compliance board also issued a statement about the company, noting that it was the first lounge that was inspected by its agents and adhered to the stipulated regulations.

A conditional license was issued to Thrive in June of last year. The zoning commission from Clark County then issued the company a special use permit in September. The lounge was then inspected in February of this year, which enabled Thrive to obtain its operation license.

In addition, the Nevada Cannabis Control Board revealed that 19 lounges had received approval for conditional licenses thus far. Of this number, five are independently situated and 14 are attached to dispensaries. The first independently located consumption lounge to receive a license was LA Lounge LLC.

Thrive’s lounge will operate in what was once a strip club and may be launched by the end of February, if all goes well.

Tyler Klimas, former executive director of the cannabis control board, recently discussed marijuana consumption lounges on a Weed Wonks podcast. He talked about how this was an unknown space and noted that many businesses would be launched in the near future.

The other consumption lounge that received a conditional license, Planet 13, issued a statement on a possible date for its launch. Larry Scheffler, Planet 13 co-CEO, stated that the company’s objective was to create an extraordinary space for marijuana connoisseurs, novices, locals and tourists to enjoy marijuana while experiencing world-class entertainment. The Planet 13 lounge will have bong chandeliers, VIP booths and marijuana cocktails.

The third conditional license was granted to SoL Cannabis.

The launch of these consumption lounges is likely to be watched closely by cannabis companies such as TerrAscend Corp. (TSX: TSND) (OTCQX: TSNDF) since their success is likely to be copied in other jurisdictions where legal sales of adult-use marijuana exist.

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