Before the opening bell, Laguna Blends, Inc. (CSE: LAG) (OTC: LAGBF) (Frankfurt: LB6A.F) took a significant step toward expanding market awareness of its hemp-based functional beverage products when it announced a new partnership with digital marketing experts ArDoMi Media Group and C&I Studios. The two firms are expected to collaborate on the creation of a marketing campaign highlighting both Caffe, Laguna’s instant hot coffee beverage, and Pro369, the company’s water soluble hemp protein product.
Through this campaign, Laguna Blends will look to amplify its brand visibility in target areas while simultaneously expanding the reach of its affiliate network into unexplored markets across North America. Initial production relating to the media campaign is currently scheduled to begin on October 7, 2016, in California.
“We continue to see increasing awareness and acceptance of the vast health benefits of hemp, and our goal at Laguna Blends is to elevate our marketing strategies to become a leading supplier of hemp and CBD products,” Stuart Gray, chief executive officer of Laguna, stated in this morning’s news release. “We are excited to partner with ArDoMi Media Group and C&I Studios to enhance our business profile and take the Laguna Blends brand to the next level.”
Both ArDoMi Media Group and C&I Studios have extensive track records in the digital marketing space, boasting a number of high profile clients across multiple industries. ArDoMi has previously planned, produced and executed marketing campaigns for clients such as Nike (NYSE: NKE), Verizon (NYSE: VZ), P&G (NYSE: PG) and Comcast (NASDAQ: CMCSA), among others. Likewise, C&I Studios has worked with industry leaders such as Polaroid, Sony (NYSE: SNE), Coca-Cola (NYSE: KO) and American Apparel.
In recent weeks, Laguna Blends has made considerable progress toward expanding market awareness of its growing affiliate network, and the upcoming media marketing campaign is expected to build on this headway. Notably, the company recently announced the launch of Cannaceuticals CBD skin care products to its affiliates in the United States, putting it on track to become a major player in the $121 billion global skin care industry in the coming years.
The Swiss-made skin care line features seven cannabidiol-based products, including an innovative facial serum that produced a 100 percent overall improvement to skin appearance in just two weeks in a recently completed clinical trial. By diversifying its offerings and turning toward additional branding and marketing efforts, Laguna Blends appears primed to build on the solid launch of its affiliate marketing network, which reported an impressive $105,000 in unaudited sales during its first 11 weeks.
For more information, visit www.lagunablends.com
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