- LiveWire collaborates with Basso Botanicals to launch new cannabis, cannabis/CBD dosage and verification system
- LVVV system improves transparency of cannabis industry by giving consumers, business, municipalities ability to verify product standards
- System makes it easier for growers, manufacturers and retailers to comply with increasingly strict industry requirements
LiveWire Ergogenics Inc. (OTC: LVVV), a health and wellness company that has taken unique and bold steps forward in the cannabis industry, recently announced the launch of a cannabis testing and verification system that can be used to verify potency, materials of origin, dosages and more. The system is called the 7X Pure Compliance and Dosage Verification System (http://cnw.fm/jlKp0). In launching the new system, LiveWire partnered with Basso Botanicals, an experienced company that has been devoted for years to provide CBD and cannabis products of the highest quality.
The 7X Pure Verification System was first used to put Basso Botanicals’ 725 mg Peppermint Tincture to the test (http://cnw.fm/7gV0B). This 15ml bottle passed the stringent testing of LiveWire’s new system, making it the first 7X Pure product to hit the California cannabis/CBD market. In a news release, LiveWire CEO Bill Hodson said that the company is “pleased that Basso’s Peppermint Tincture will be the first product being marketed nationwide after having passed through the rigorous 7X Pure verification system.”
Basso Botanicals plans to use LVVV’s 7X Pure Verification System to vet all of its products so that the company can deliver fully transparent, precise, high-quality CBD and cannabis product analysis to its customers. Basso Botanicals plans to complete this process within the year. The next Basso Botanicals 7X Pure product, a 150 mg topical, is set to launch in January 2020.
LiveWire is “looking forward to making the 7X Pure system available to manufacturers in the entire industry, creating the opportunity to increase transparency and accountability throughout the supply chain with the goal to improve product quality and reliability and increase consumer confidence in their product purchase decisions,” according to Hodson.
The 7X Pure Verification System also makes it easier for those that grow and manufacture cannabis and CBD products to meet evolving compliance requirements. On top of this, the system provides increased assurance to all those involved in the cannabis industry, including municipalities, by simply scanning the product’s QR code, which takes the user to a website in order to verify the detailed product claims and test results and display the verification certificate.
Manufacturers that want to comply with the 7X Pure verification standard will need to submit documentation as well as a sample of their cannabis or CBD products. This information will be stored in an electronic database and then vetted to make sure that the 7X Pure standards have been met. Once products meet all 7X Pure standards, a verification certificate is issued. A QR code will then be placed on products, which consumers, businesses and others can scan with their mobile phones to access pertinent product data and confirm products are 7X Pure verified. Throughout the process, LiveWire will ensure that the intellectual property of the growers and manufacturers remains fully confidential.
Dale Hall, founder and CEO of Basso Botanicals, is pleased with the recent partnership formed with LiveWire as both companies work toward establishing and administering the new 7X system. He noted that Basso Botanicals has contributed its wealth of experience in the cannabis and CBD markets to help make “7X Pure the gold standard in the industry for the benefit of all cannabis customers.”
LiveWire Ergogenics specializes in identifying and monetizing current and future trends in the health and wellness industry. The company is focused on acquiring, managing and licensing specialized closed-loop, turnkey, cannabis, real-estate locations of fully compliant and permitted turnkey facilities to produce cannabis-based products and services in California and the statewide distribution of these products.
For more information, visit the company’s website at www.LiveWireErgogenics.com
NOTE TO INVESTORS: The latest news and updates relating to LVVV are available in the company’s newsroom at http://cnw.fm/LVVV
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