- Doing business right, taking cues from the prohibition era to optimize its unique business model for the cannabis industry
- Transferring the Paso Robles ranch property into a vertically integrated, high-end cannabis facility and wellness retreat
- Over half of all Americans support the legalization of marijuana, which bodes well for the industry
LiveWire Ergogenics Inc. (OTC: LVVV), a forward-thinking company involved in the acquisition, licensing and management of fully compliant turnkey facilities for the production of cannabis-based products and services in California, recognizes the importance of – and is committed to – doing business right in an industry rife with legal complexities. As the country’s attitude toward cannabis warms, LiveWire looks to lessons learned during the prohibition era to ensure company growth and success.
A growing number – more than 60 percent – of Americans now support the legalization of marijuana, double what it was at the turn of the century (http://cnw.fm/s4Paa). That increasing support bodes well for companies such as LiveWire. Even so, the company is making its way carefully forward, following an entrepreneurial roadmap influenced by the nation’s journey through and especially the period after the end of prohibition (http://cnw.fm/sy0pA). That roadmap includes several points worth noting, including:
- Making education of the public about cannabis a priority;
- Embracing public opinion and support;
- Creating a unique and legal business model;
- Using nontraditional marketing strategies;
- Targeting new audiences;
- Establishing advantageous strategic alliances; and
- The creation of the high-quality ‘Estrella Weedery’ brand.
Part of LiveWire’s strategy, which includes these elements as well as others the company has identified as important, consists of the purchase made earlier this year of an historic Paso Robles ranch property (http://cnw.fm/QljG1). Located in the heart of California wine country, the 265-acre property was once owned by George R. Hearst, the eldest grandson of the late William Randolph Hearst. In addition to eventually hosting LVVV’s essential cannabis cultivation and manufacturing facilities, plans for the property include transforming it into the world’s first Estate-grown Weedery. When complete, the ranch will be one of the largest, vertically integrated, high-end cannabis facilities and wellness retreats in California.
“This is by far the most significant milestone in our company’s development and possibly the most significant real-estate acquisition in the entire California cannabis industry,” said LiveWire CEO Bill Hodson. “We are developing it into the center piece of our business model with the goal to establish a shining example for the entire cannabis industry and Estrella Ranch-branded products soon to be recognized as one of the finest in California.”
This milestone project has been done right from inception, Hodson continued. “During the last twelve months, our management team, legal, environmental and architectural consulting firms have concluded the extensive due diligence process and confirmed the suitability of the property for the operation of our fully legal, ‘closed-loop’ cannabis production facility.”
That commitment to sound business practices will continue as the company considers partnerships, joint ventures and creates strategic alliances with the best legal operators in the cannabis industry. The Estrella Ranch Weedery operations will eventually include cultivation, extraction, lab and research facilities and luxury recreational opportunities. As a central hub for Livewire’s operation, the site provides unique ways to implement different operational and marketing strategies and ideas as well as the ability to target diverse audiences, both takeaways from the prohibition era and important means to set the company apart from the competition.
LiveWire Ergogenics specializes in identifying and monetizing current and future trends in the health and wellness industry. The company is focused on acquiring, managing and licensing specialized, closed-loop, turnkey, cannabis, real-estate locations of fully compliant and permitted turnkey facilities to produce cannabis-based products and services in California and the statewide distribution of these products.
For more information, visit the company’s website at www.LiveWireErgogenics.com
NOTE TO INVESTORS: The latest news and updates relating to LVVV are available in the company’s newsroom at http://cnw.fm/LVVV
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