NUGL Inc. (NUGL) to Purchase Professional Magazine Brand ‘Nichols Publishing Company’

  • NUGL will soon be finalizing the acquisition of specialized magazine company Nichols Publishing
  • Through the deal, NUGL will gain access to the publishing company’s well-established audience of both cannabis professionals and enthusiasts
  • The publisher’s purchase is just a first step in NUGL’s planned strategic expansion

NUGL Inc. (OTC: NUGL) is working toward the expansion of its business model through the purchase of Nichols Publishing Company – a well-known brand that has been issuing specialized magazines like Professional Marijuana Grower and Garden & Greenhouse for over a decade.

On October 15, 2018, NUGL announced that it has entered into a binding letter of intent for the purchase of the publisher. The acquisition will occur after a 30-day exclusive due diligence period and the execution of a definitive agreement, according to a company press release (http://cnw.fm/eDU8V).

NUGL will acquire 100 percent of Nichols Publishing in exchange for $1 million of the company’s common stock. Upon finalization of the acquisition, all publication activities will occur under the NUGL brand umbrella.

NUGL, a company setting a new standard of technology in the cannabis industry, will benefit from the industry-specific magazine audience that Nichols Publishing Company has established through the years. Professional Marijuana Grower targets professionals in the field, while Grower & Greenhouse addresses the needs of the home enthusiast. Both of these audiences already form an important part of the NUGL community.

Professional Marijuana Grower releases six issues per year, and the magazines are distributed among cannabis growing facilities, dispensaries and other industry representatives. A digital version of each issue is also posted online upon release. The total distribution and the online reach enable the magazine to generate an audience of 23,000 people per issue.

Garden & Greenhouse is mailed directly to subscribers, with a digital version also available online. The publication’s website averages over 30,000 visitors per month, and the total number of subscribers (plus the online audience) exceeds 41,000 people per issue.

The reach of the Nichols publications can be used to spread news about the NUGL technology and its importance for the innovative development of the cannabis industry.

NUGL Vice President of Sales Bob Waters said in a news release that the company’s customers currently utilize the services provided by the company, after which they leave. The magazines provide an opportunity to deliver high quality content to this audience for the purpose of growing engagement. According to Waters, NUGL intends to further grow the Nichols audience and expand the reach of the magazines.

The NUGL press release suggests that the acquisition of Nichols Publishing is just a first step in a strategic expansion process. The company has worked hard this year to update its Android and Apple apps and add new functionalities.

NUGL is the first cannabis search engine in the world aimed at enabling the most user-friendly experience in the respective industry. The app strives to provide unbiased and relevant search results, which is why paid-for listings are not featured.

Currently, NUGL can be used to search for strains, dispensaries, doctors, lawyers and various cannabis service providers (hydro stores, vape shops, etc.). Since there are no geographic limitations, NUGL can quickly connect cannabis companies and users interested in their services.

The NUGL brand-to-shop connection is a unique characteristic that enables the verification of cannabis brand retailers that are closest to the respective customer.

For more information, visit the company’s website at http://cnw.fm/NUGL

More from CannabisNewsWire

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.cannabisnewswire.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

CannabisNewsWire (CNW)
Denver, Colorado
www.cannabisnewswire.com
303.498.7722 Office
Editor@CannabisNewsWire.com

Archives

Select A Month

Official NewsWire Relationships

Alternative Products Expo Benzinga Cannabis Capital Conference Cannabis Business Summit & Expo 2019 Cannabis Drinks Expo Cannabis World Congress & Business Exposition Cannexpo Marigold PR MjMicro Conference New England Cannabis Network O'Cannabiz Conference & Expo Tether BudTender Tether BudTender Appreciation Week

CannabisNewsWire Currently Accepts

Bitcoin

Bitcoin

Bitcoin Cash

Bitcoin Cash

Doge Coin

Dogecoin

Ethereum

Ethereum

Litecoin

Litecoin

USD Coin

USD Coin

Contact us: 303.498.7722