- Shares recently began trading on the OTCQB Venture Market in the U.S.
- PLUS is the best-selling cannabis-infused brand in California
- Company’s retail sales and market share have consistently grown over the past five quarters
- PLUS plans to enter additional markets with its proven products and brands
Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) is employing a brand-building strategy to grow market share. In its investor presentation, the company notes that, as it competes exclusively in California’s CBD edibles market, it is well-positioned for expansion (http://cnw.fm/6JJpI).
In a news release (http://cnw.fm/QK0qL), PLUS CEO Jake Heimark said, “We believe branded edible market share is difficult to earn yet is one of the most important metrics of long-term shareholder value.” Heimark also noted that the company aims to expand its brand beyond California in 2019.
PLUS is a cannabis-infused, branded-products manufacturer that sells to regulated medicinal and adult-use recreational markets. PLUS produces its offerings in its 12,000-square-foot cannabis facility in Adelanto, California.
According to BDS Analytics data, PLUS has improved its edibles market position in terms of the retail value of sales from number four in Q2 2018 to number one in Q3 2018 (http://cnw.fm/p3d9F). BDS Analytics also shows that PLUS’ sales in units and market share increased every quarter from Q2 2017 to Q2 2018.
PLUS is focused on building the largest cannabis brand by growing organically and through acquisitions. “Edibles command the strongest long-term brand premiums,” PLUS states in its presentation. “Brands are built in differentiated, not commoditized, product categories.”
In conjunction with ongoing brand building, the company’s shares are now available on the OTCQB Venture Market in the United States. Company shares will continue to trade on the Canadian Securities Exchange as well.
For more information, visit the company’s website at www.PlusProducts.com
CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.