- PLUS plans to build on legacy of success as it expects to announce two new product offerings in Q1 2020
- Company has best-selling cannabis products in California
- New products to launch wellness/relief and “get high/have fun” product categories
With the best-selling cannabis product in California among its powerful product lineup, Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) is looking to build on its legacy of success as it plans to grow its product portfolio this year. Bolstered by the success garnered in 2019, PLUS plans on releasing two new cannabis product offerings in Q1 2020.
“PLUS is expanding its brand portfolio to target consumers outside of its core demographic,” the company recently stated in a corporate presentation (http://cnw.fm/FIEk6), noting that its primary vision was to become the world’s strongest cannabis brand portfolio. The company’s strategic approach to turning that vision into reality includes key main objectives.
PLUS has reached its first objective – develop a winning strategy in California – with impressive success. In less than two years of recreational legalization, two of the company’s cannabis gummy products have become top products. According to BDS Analytics, a cannabis-industry market and consumer research company, PLUS Uplift sour watermelon was the best-selling cannabis product in California in 2019 and PLUS was the largest infused gummy brand over that time period.
A remaining objective in PLUS’s strategy to become the world’s strongest cannabis brand portfolio is growing a national presence through new markets, new products and new brands. The company made progress on this initiative when it followed up its initial product offering with two more product lines in summer 2019: PLUS mints and a second line of PLUS gummies.
Designed for cannabis consumers taking their first step into edibles, PLUS’s mints contain a low dose of THC and take advantage of sublingual uptake, allowing for quicker onset. The second line of gummies were in response to consumer and retailer demand, and included three new flavors: PLUS Balance cucumber-lime, PLUS Uplift tangerine and PLUS Unwind concord grape.
The launch of the two new offerings expected for Q1 2020 is the next strategic step in PLUS’s carefully executed plan to grow its product portfolio. The new products will launch new categories: wellness/relief and what PLUS calls “get high/have fun.”
Plus Products’ cannabis-infused edibles are now available in more than 360 licensed retailers across the state of California, and the company recently launched its products in Nevada, one of the nation’s most promising cannabis markets. In addition, PLUS has unveiled a line of 100% hemp-CBD-infused gummies, available on its website. The company’s mission is to make cannabis safe and approachable, which begins with high-quality products that deliver consistent consumer experiences.
For more information, visit the company’s website at www.PlusProducts.com
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