A new survey has determined that about 25% of cannabis consumers use the drug to manage pain, with most revealing that they preferred fruity strains. The poll analyzed the responses of more than 6,500 consumers of cannabis who were asked questions on their preferences as well as their desired effects, consumption times and flavor profiles.
When asked about their primary goal of consuming cannabis, 25% revealed they used the drug to manage pain, with another 18%, 23%, 7% and 12% revealing that they used the substance to manage stress, anxiety, insomnia and depression respectively. Additionally, 13% of the respondents revealed that they used the substance recreationally.
With regard to time of consumption, 48% of the respondents stated that they used marijuana anytime while 11% admitted to using it at bedtime. Another 29% of them also stated that they used it in the evening, while 4% preferred to indulge in the morning. Another 5% of the respondents preferred to consume the drug in the afternoon.
In addition, the poll asked respondents about the effects they sought in different varieties, with about 30% revealing they wanted to feel relaxed. Another 24% wanted to feel euphoric while 13% wanted to feel uplifted. Another 15% looked for something that made them feel more energetic, 8% wanted to feel sleepy and 10% wanted to be more creative.
Furthermore, the poll asked respondents to list the different marijuana aromas and flavors they preferred, with 27% revealing they liked fruity flavors. Vanilla and citrus flavors were preferred by 6% and 18% of the respondents, respectively, while sweet aromas were wanted by 19%.
In an interview, NuggMD’s head of legal and policy research, Deb Tharp, stated that the findings showed that millions in America were using marijuana for wellness and health reasons, even without medical marijuana recommendations. The survey’s findings align with results of a separate study which determined that while more than 76% of patients used marijuana to manage health symptoms, very few were medical marijuana users.
Tharp explained that marijuana retail was new in some places, adding that more consumer education needed to be done in this space.
The survey was conducted in May, commissioned by NuggMD. The company has carried out a number of surveys centered on marijuana consumer and policy issues. For instance, it announced another poll in April, which determined that most of the voters in America who regularly consumed cannabis believed that Democrats had better ideas for marijuana policy.
The poll also determined that most voters would support political candidates who advocated for marijuana legalization, regardless of their political affiliations.
This poll provides helpful insights into the consumption habits of marijuana consumers, and enterprises such as Aurora Cannabis Inc. (NASDAQ: ACB) (TSX: ACB) can use the data to double down on some strategic actions they have been taking or planning to implement.
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