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Sproutly Canada Inc. (CSE: SPR) (OTCQB: SRUTF) (FRA: 38G) Designs Premium Recreational Cannabis Brand ‘Caliber’

  • A high-quality manufacturing process, award-winning genetics and distinct premium packaging combine for a superior cannabis experience with the Caliber brand
  • Sproutly’s wholly owned subsidiary, Toronto Herbal Remedies Inc., holds Access to Cannabis for Medical Purposes Regulations licenses to cultivate and process cannabis
  • Sproutly’s innovations in cannabis include groundbreaking water-soluble cannabis solutions and bio-natural oils for use in the beverage and consumables market

Sproutly Canada Inc. (CSE: SPR) (OTCQB: SRUTF) (FRA: 38G) holds several aces in hand when it comes to the competitive Canadian cannabis marketplace. Sproutly recently provided an update on the company’s premium cannabis brand for the recreational market – aptly named ‘Caliber’ for its high degree of excellence and use of Sproutly’s craft cannabis flower production – noting that the brand is designed to deliver a superior cannabis experience, every time.

“Every element of the brand is intended to be as high a quality as the buds inside,” Melise Panetta, Sproutly’s vice president, marketing and sales, said in a news release (http://cnw.fm/03vWD). Sproutly intends to package its craft flower for sale in 1-gram, 3.5-gram and 7-gram units.

Sproutly’s Caliber brand logo and packaging are designed to be distinctive and appealing to the cannabis connoisseur, as well as being reflective of the premium nature of the brand, Panetta said. Caliber is produced using a high-quality manufacturing process, award-winning genetics that includes an award-winning strain, and distinct premium packaging.

News that Health Canada recently changed its process for issuing cannabis licenses in a bid to reduce wait times and cannabis shortages illustrates another positive position held by Sproutly. New applicants for licenses to cultivate, process or sell cannabis must now have a fully built site that meets Health Canada regulations when submitting an application, the government agency said in early May (http://cnw.fm/zWu5i).

Sproutly’s wholly owned subsidiary, Toronto Herbal Remedies (“THR”), has a 16,600 square foot cultivation facility strategically located in the greater Toronto area. THR received its Access to Cannabis for Medical Purposes Regulations (ACMPR) cultivation license from Health Canada in 2018. On April 1, 2019, the company was also awarded a processing license by Health Canada (http://cnw.fm/ccFo2). Sproutly’s position is clearly a favorable one as Health Canada begins this new licensing process.

Caliber will be produced and packaged at the THR facility that utilizes state-of-the-art production and climate-control technology, as well as methods designed to deliver pharma-grade standards that enable it to produce ‘top-shelf’ premium cannabis flower. THR produces high-quality, small-batch flower and is now at full production and harvesting weekly.

Following receipt of its sale license from Health Canada and ahead of distributing its flower products, Sproutly plans to roll out a Caliber brand campaign in compliance with Health Canada’s promotional guidelines. Consumers and retailers will receive important product education and information, along with a view of Caliber’s brand highlights and the vision behind the brand.

Sproutly’s core mission is to become the leading supplier of water-soluble cannabis solutions and bio-natural oils for brands in the emerging cannabis beverage and edibles market (http://cnw.fm/Y7unj). The company’s groundbreaking, patent-pending Aqueous Phytorecovery Process (APP) technology replaces traditional water-compatible solutions with true natural water solubility, improving the body’s ability to utilize cannabinoids and making the effect of the cannabis almost immediate.

For more information, visit the company’s website at www.Sproutly.ca

NOTE TO INVESTORS: The latest news and updates relating to SRUTF are available in the company’s newsroom at http://cnw.fm/SRUTF

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