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Youngevity International Inc. (NASDAQ: YGYI) Subsidiaries Poised for Increased Market Penetration in Lucrative Coffee and Cannabis Industries

  • Youngevity International named among ‘Top 100 Global Direct Selling Companies’
  • Khrysos Industries, one of Youngevity’s subsidiaries, recently acquired 45 acres of land geared for research and development, as well as hemp plant genetic research
  • CLR Roasters, another of Youngevity’s subsidiaries, has experienced burgeoning success within the coffee and espresso market

Youngevity International Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, expects to see continued growth in 2019 as a result of its powerhouse subsidiaries, which are increasing their industry presence through retail expansion and land acquisition.

The company, which has been named among the ‘Top 100 Global Direct Selling Companies’, holds a diversified portfolio of goods and services in a variety of markets. Specifically, Youngevity offers products in the top eight most profitable retail categories of health and nutrition, home and family, food and beverage (including coffee), spa and beauty, fashion, essential oils, photo and innovative services. Additionally, the company is seeking inroads to the newly profitable cannabis market. Through all of its endeavors, Youngevity assists individuals in embracing a healthy and empowered lifestyle.

One of Youngevity’s wholly owned subsidiaries, Khrysos Industries, is looking to substantially expand through its acquisition of a 45-acre tract of land. Plans for this tract include a research and development facility focused on hemp plant genetic research, a five-acre greenhouse and 20 acres of farmable land. These investments are intended to increase specific yields of certain cannabinoids, which will foster the production of tissue culturing and quality hemp seed production. In a news release, Dwayne Dundore, president of Khyrsos Industries, described (http://cnw.fm/EVc4O) the increasing industry demand for producing “non-THC oil into isolate and distillate.” He noted that Khyrsos’ land acquisition will “begin to address the growing shortage of quality tissue culturing and seed availability within the hemp industry.”

Another of Youngevity’s wholly owned subsidiaries, CLR Roasters, has seen rising success within the coffee and espresso market through several of its key brands. One such recently acquired brand, Cafe Cachita espresso, is now being distributed in multiple Southeastern grocers, including all Winn Dixie, Bi-Lo, Fresco Y Mas and Harvey stores. Spreading its retail footprint across the southern United States, Cafe Cachita will now be available in Florida, Georgia, Alabama, Louisiana, Mississippi and North and South Carolina.

Another one of CLR Roaster’s prominent brands, Cafe La Rica, has begun occupying 209 Save Mart locations on the West Coast. The company’s flagship brand was named the “Official Cafecito” of Major League Baseball’s Miami Marlins in 2017, and, since then, it has enjoyed continued retail popularity.

Company leaders are excited to see YGYI’s multi-brand strategy paying off in increased revenues and industry presence. In a news release (http://cnw.fm/2ipAe), Ernesto Aguila, president of CLR and founder of the Cafe La Rica brand, noted, “We are quite enthusiastic to see the growth of our company owned brands early success this year. The expansion of Cafe La Rica, Cafe Cachita, and Josie’s Java House is a major focus for our company this year.” Youngevity’s president and CFO, Dave Briskie, added (http://cnw.fm/L6pR2), “Our strategy of adding Cafe Cachita to our brand portfolio is designed to command more shelf space in the espresso category at retail. We appreciate the early success.”

For more information, visit the company’s website at www.Youngevity.com

NOTE TO INVESTORS: The latest news and updates relating to YGYI are available in the company’s newsroom at http://cnw.fm/YGYI

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