As calls for marijuana legalization sweep across the U.S., many companies are gearing up to provide yet another way to get your high, by sipping marijuana. Cannabis-infused drinks are poised to be a big thing in 2019 and beyond if the undertones surrounding the cannabis industry are to be believed.
First, industrial hemp is now legal to grow after the 2018 Farm Bill was signed into law. This means that companies will have a huge source of CBD (the non-psychoactive cannabinoid in hemp and marijuana) to use when making cannabis beverages.
Such drinks may be the first to become popular since name-brand giants like Coca-Cola have expressed an interest in making them. Those beverage giants have massive experience in building a brand from scratch and distributing it to all corners of the world cost-effectively, skills that will be crucial in getting the cannabis drinks to as many people as possible without affecting their cost.
Secondly, the medical use of marijuana is growing rapidly and more states are due to pass legislation or vote on ballot measures to legalize medical marijuana. This sector will also provide huge opportunities for cannabis drinks to take root and thrive. Already, one brewer has put a non-alcoholic cannabis beverage on the shelves of medical marijuana dispensaries. You can bet that more such drinks are in the offing, and consumers may be spoilt for choice by the end of 2019.
A number of craft beer makers have also gotten in on the action and it is now easy to find “cannabis beer” in states where recreational cannabis is legal. However, that beer just contains terpenes that give the beer flavors similar to cannabis flavors. Consequently, you aren’t likely to get a double-high (drunk on beer and high on marijuana). So, don’t be fooled when you see the image of a marijuana leaf or plant slapped on a beer can.
There’s a major reason why you are unlikely to find an alcoholic drink that contains THC. The existing laws in the country don’t allow any maker of alcohol to include THC among the ingredients used to make that alcoholic drink.
This legal provision has a firm foundation in logic, for you wouldn’t want to learn the hard way what a concoction of different intoxicating substances can do your body and mind.
If you didn’t know about that provision of the law, then you need to be first in line to get your ticket to the upcoming Cannabis Drinks Expo in San Francisco so that you can interact with different players in the cannabis industry, such as Youngevity International, Inc. (NASDAQ: YGYI) and VIVO Cannabis Inc. (TSX.V: VIVO) (OTCQX: VVCIF) as you sip on the different drinks available.
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