On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

420 with CNW – Canopy Growth Funds Digital Tools to Combat Underage Cannabis Use

Canopy Growth, one of the largest marijuana companies in Canada, has teamed up with two drugs awareness organizations to develop digital tools which will help to curb drug abuse among young people.

The two entities with which Canopy Growth has partnered are Canadian Students for Sensible Drug Policy and the second is Parent Action on Drugs. The collaboration has resulted in the creation of a text messaging service and an educational chatbot which will help parents, educators and youth to speak candidly about marijuana use.

Hilary Black, the Chief Advocacy Officer of Canopy Growth, revealed that the partnership was cemented two years ago at a time when recreational marijuana was not yet legal in Canada. The partnership was born out of the realization that once recreational cannabis was legalized, concerns and questions about the likelihood of minors abusing the drug would arise.

Black added that Canopy Growth has a responsibility to make sure that kids aren’t consuming cannabis and exposing themselves to the potential risks associated with underage consumption of the substance.

Canopy Growth therefore gave one grant to Dr. Jenna Valleriani. Valleriani serves as the strategic adviser for Canadian Students for Sensible Drug Policy. That grant was used to design the educational materials contained in the Sensible Education Toolkit. The toolkit has evidence-based marijuana education guidelines designed for young people.

Parent Action on Drugs received the other grant and they used the funds to develop a chatbot and message system to convey the educational information in the toolkit to the youth.

The chatbot can be accessed on the website of Parent Actin on Drugs. It provides an interactive experience through which parents and their kids can start a frank discussion about marijuana use.

Three types of activities are available once you start the chatbot. First, you can play a game of charades and if you identify the term provided correctly, the bot gives you a number of useful tips about marijuana use.

You can also opt for the Q&A activity on the chatbot. Here, you ask questions about cannabis use and the chatbot provides the answers. The third option is titled “Scenarios” in which different real-life situations of exposure to cannabis are raised and a discussion about what one would do in those situations begins.

One has to visit the Parent Action on Drugs website in order to sign up for the SMS service. The automated texts are sent to your phone once each day for a total of 54 days. The content of the messages varies from cannabis laws, effects of cannabis on the body, to suggestions of how one can reduce or quit cannabis use if they have already taken up the habit.

The “What’s with Weed?” campaign was launched on Tuesday (May 28) and it is expected to be a major hit due to its highly interactive design. Canopy Rivers Inc. (TSX.V: RIV) (OTC: CNPOF) and Cannabis Strategic Ventures Inc. (OTCQB: NUGS) salute Canopy Growth for making a contribution towards equipping youth with the information they need to make informed decisions about cannabis use.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW420, wherever published or re-published: http://CNW.fm/Disclaimer

Do you have a questions or are you interested in working with CNW420? Ask our Editor

CannabisNewsWire420
Denver, Colorado
http://www.CNW420.com
303.498.7722 Office
Editor@CannabisNewsWire.com

Archives

Select A Month

Official NewsWire Relationships

Benzinga Cannabis Capital Conference Cannabis Business Summit & Expo 2019 Cannabis Drinks Expo MjMicro Conference New England Cannabis Network O'Cannabiz Conference & Expo

CannabisNewsWire Currently Accepts

Bitcoin

Bitcoin

Bitcoin Cash

Bitcoin Cash

Ethereum

Ethereum

Litecoin

Litecoin

USD Coin

USD Coin

Contact us: 303.498.7722