Canopy Growth, one of the largest marijuana companies in Canada, has teamed up with two drugs awareness organizations to develop digital tools which will help to curb drug abuse among young people.
The two entities with which Canopy Growth has partnered are Canadian Students for Sensible Drug Policy and the second is Parent Action on Drugs. The collaboration has resulted in the creation of a text messaging service and an educational chatbot which will help parents, educators and youth to speak candidly about marijuana use.
Hilary Black, the Chief Advocacy Officer of Canopy Growth, revealed that the partnership was cemented two years ago at a time when recreational marijuana was not yet legal in Canada. The partnership was born out of the realization that once recreational cannabis was legalized, concerns and questions about the likelihood of minors abusing the drug would arise.
Black added that Canopy Growth has a responsibility to make sure that kids aren’t consuming cannabis and exposing themselves to the potential risks associated with underage consumption of the substance.
Canopy Growth therefore gave one grant to Dr. Jenna Valleriani. Valleriani serves as the strategic adviser for Canadian Students for Sensible Drug Policy. That grant was used to design the educational materials contained in the Sensible Education Toolkit. The toolkit has evidence-based marijuana education guidelines designed for young people.
Parent Action on Drugs received the other grant and they used the funds to develop a chatbot and message system to convey the educational information in the toolkit to the youth.
The chatbot can be accessed on the website of Parent Actin on Drugs. It provides an interactive experience through which parents and their kids can start a frank discussion about marijuana use.
Three types of activities are available once you start the chatbot. First, you can play a game of charades and if you identify the term provided correctly, the bot gives you a number of useful tips about marijuana use.
You can also opt for the Q&A activity on the chatbot. Here, you ask questions about cannabis use and the chatbot provides the answers. The third option is titled “Scenarios” in which different real-life situations of exposure to cannabis are raised and a discussion about what one would do in those situations begins.
One has to visit the Parent Action on Drugs website in order to sign up for the SMS service. The automated texts are sent to your phone once each day for a total of 54 days. The content of the messages varies from cannabis laws, effects of cannabis on the body, to suggestions of how one can reduce or quit cannabis use if they have already taken up the habit.
The “What’s with Weed?” campaign was launched on Tuesday (May 28) and it is expected to be a major hit due to its highly interactive design. Canopy Rivers Inc. (TSX.V: RIV) (OTC: CNPOF) and Cannabis Strategic Ventures Inc. (OTCQB: NUGS) salute Canopy Growth for making a contribution towards equipping youth with the information they need to make informed decisions about cannabis use.
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