On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

420 with CNW – Coca-Cola May Make Marijuana-Infused Drinks

News coming in about the carbonated beverages giant Coca-Cola (NYSE: KO) shows that the company is seriously thinking about a new product line of “wellness” drinks that are infused with cannabidiol (CBD), one of the non-psychoactive ingredients in cannabis.

News of Coca-Cola’s interest emerged after it was revealed that the company was engaged in talks with Aurora Cannabis, Inc. about the possibility of partnering to make those wellness drinks.

Coca-Cola was itself cagey about the possibility of making the drinks, only saying that it was watching with keen interest the development of CBD in the rapidly evolving cannabis industry.

The proposed drinks would be formulated and marketed as “functional recovery drinks” intended to be mild painkillers capable of combatting inflammation, as well as cramping after workouts or heavy physical activity.

It isn’t surprising that Coca-Cola is moving in this direction. Sales of its carbonated soft drinks have been on the decline due to the public’s concerns about the health implications of those soft drinks, particularly as they relate to their high sugar content.

To stay afloat and remain relevant, Coca-Cola has ventured into alcoholic drinks, bottled water, coffee and other beverages. The cannabis-infused wellness drinks would be another addition to its growing product range.

The interest of Coca-Cola in the cannabis industry provides a boost to this controversial industry, which is now gaining more acceptance in regions where it was previously unacceptable. That such a large company is thinking about investing in the cannabis industry shows that the current wave of decriminalization is unlikely to slow down any time soon.

However, Coca-Cola and other companies eyeing the cannabis industry need to tread cautiously, since the U.S. still regards cannabis as a Schedule 1 substance.

It is therefore thought that Coca-Cola may initially make its cannabis drink for the Canadian market while the legal issues in the U.S. shape up. In this sense, Canada can be seen as a testing ground where companies that want to benefit from the growing interest in cannabis can experiment and build their brands while waiting for the large U.S. market to open up at the federal level.

While Coca-Cola claims that no firm decisions have been made about its involvement in the cannabis industry, its talks with Aurora Cannabis show that Coke’s interest isn’t just casual.

What remains to be seen is how soon those drinks will hit the market, and how they will be branded. It would be interesting to know what Global Payout, Inc. (OTC: GOHE) and Golden Developing Solutions, Inc. (OTC: DVLP) are thinking in light of the expected availability of recreational cannabis in Canada less than two weeks from now.

More from CannabisNewsWire

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CannabisNewsWire.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

CannabisNewsWire (CNW)
Denver, Colorado
www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.com

Archives

Select A Month

Official NewsWire Relationships

Alternative Products Expo Benzinga Cannabis Capital Conference Cannabis Business Summit & Expo 2019 Cannabis Drinks Expo Cannabis World Congress & Business Exposition MjMicro Conference New England Cannabis Network O'Cannabiz Conference & Expo

CannabisNewsWire Currently Accepts

Bitcoin

Bitcoin

Bitcoin Cash

Bitcoin Cash

Doge Coin

Dogecoin

Ethereum

Ethereum

Litecoin

Litecoin

USD Coin

USD Coin

Contact us: 303.498.7722