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420 with CNW — How New York Cannabis Companies Are Getting Creative to Lure Customers

The new legal market for marijuana in New York is growing, and with this comes an increase in demand. To help keep up, businesses in the state are finding new ways to turn marijuana into a range of products, including edibles such as chocolates and gummies.

Smokiez’ National training manager Maddi Burch stated that edibles had become more popular as they appeal to those who didn’t smoke. The demand for gummies at dispensaries in the state is particularly high, which has led many businesses to boost production.

For marijuana to be turned to edibles, it must undergo an extraction process. One extraction facility, urbanXtracts, starts by putting the plant through various machines and filters the extract THC from the plant. THC is one of the two primary compounds found in marijuana, the other being CBD. Unlike CBD, however, THC induces a high when ingested.

End products of this process include concentrates such as the distillate, which winds up in vape cartridges and rosin, which can be smoked. Jonathan DeMart, urbanXtracks’ VP of operations, revealed that the distillate process removes any smells or flavors that could influence how a consumer interacted with edibles.

Before THC is added to an edible mixture, other ingredients such as pectin and sugar are mixed together then heated for about 30 minutes, and then the distillate is added. The introduction of THC makes the mixture psychoactive. Coloring and flavoring is then added before the mixture is poured into molds that hold it until it cools. Once the edibles have cooled, they are then coated in sugar, which can be sour or sweet, after which they are packed, weighed and sealed in the assembly line.

Burch points out that edibles induce a high that lasts a bit longer than the normal high one can obtain from smoking.

Other businesses such as Soft Power Sweets prefer that the process for making edibles be performed by people. The company was one of the first to introduce marijuana chocolates in the state. Its operations are handled by a trio of employees, including a chocolatier and a chocolate machine that helps infuse caramel in the chocolates with THC. Chocolatier Shana Napoli, revealed that the company focused on making delicious flavors.

Soft Power Sweets usually begins with mixing the THC with hot caramel, after which the caramel is poured into molds to set and left to cool overnight. Once this is complete, the caramels are then dipped in chocolate and garnished with a mixture of green cocoa butter and white chocolate then wrapped and packaged — all by hand.

As the innovations of marijuana companies pay off, there will be a trickle-down effect that could see ancillary businesses such as Advanced Container Technologies Inc. (OTC: ACTX) making more sales as marijuana growers move to ramp up their operations to meet the accelerating consumer demand.

NOTE TO INVESTORS: The latest news and updates relating to Advanced Container Technologies Inc. (OTC: ACTX) are available in the company’s newsroom at https://cnw.fm/ACTX

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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