On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

420 with CNW — Mainstream Companies Want In on Growing CBD Sector

When the 2018 farm bill legalized the cultivation and sale of industrial hemp and its derivatives, it opened the floodgates on an extremely lucrative market. With less than five years of legal sales under its belt, the hemp-derived cannabidiol (“CBD”) sector has seen hundreds of millions of dollars’ worth of product sales. Extracted from hemp, CBD is said to be chock full of potent and versatile medicinal properties and consumers have been purchasing CBD products in droves to reportedly help alleviate issues such as anxiety, chronic pain, and insomnia, among others.

According to a Grand View Research report, the CBD market was estimated to be worth $1.64 billion in 2020 and is poised to hit $13.9 billion by 2028. Unsurprisingly, mainstream supplement companies are throwing their hats into the ring to cash in on CBD as it becomes even more lucrative in the next few years. Plenty of companies are already producing CBD-infused foods, beverages, and nutritional supplements, even though the farm bill didn’t explicitly allow the infusion of CBD into edible products, and their bottom lines have piqued the interest of mainstream companies.

Several of them have even begun consulting with former mainstream packaged goods professionals. Aurora Cannabis appointed Nelson Peltz, Proctor & Gamble (“P&G”) Co. director, as a strategic advisor while Ignite International Ltd hired Curtis Hefferenan, a former P&G executive as the global head of sales.

Aside from its medical benefits, consumers are also drawn to CBD because it is not psychotropic, unlike THC (delta-9 tetrahydrocannabinol). Although hemp is in the cannabis family, it contains limited amounts of THC, the cannabinoid responsible for marijuana’s intoxicating effects. Consequently, hemp-extracted CBD will not intoxicate you as marijuana would. Furthermore, CBD’s versatility allows it to be infused into a wide variety of products, allowing customers who aren’t a fan of one product type, say tinctures, for example, to choose tablets or even topicals instead. With people becoming more aware of the adverse side effects of pharmaceuticals, alternative health and wellness products, such as those containing CBD, have seen a surge in popularity.

Nevada-based Grove, Inc. (NASDAQ: GRVI) is banking on CBD’s growing popularity as a health and wellness product. After its initial public offering (“IPO”) back in June where the company raised around $11 million in capital, Grove has been working to become the top producer of CBD-infused nutritional supplements. The capital allowed Grove to purchase VitaMedica, an online nutritional supplement seller, to capture a share of the global nutraceuticals market. Only time will tell if Grove’s gamble on CBD will pay out.

Companies that seem to be doing well in the growing CBD space include The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER), which has established its footprint across the United States and is working with major retail chains.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW420, wherever published or re-published: http://CNW.fm/Disclaimer

Do you have questions or are you interested in working with CNW420? Ask our Editor

Denver, Colorado
303.498.7722 Office

CNW420 is part of the InvestorBrandNetwork.


Select A Month

Official NewsWire Relationships

Alternative Products Expo Benzinga Cannabis Capital Conference Cannabis Business Summit & Expo 2019 Cannabis Drinks Expo Cannabis World Congress & Business Exposition MjMicro Conference New England Cannabis Network O'Cannabiz Conference & Expo

CannabisNewsWire Currently Accepts



Bitcoin Cash

Bitcoin Cash

Doge Coin






USD Coin

USD Coin

Contact us: 303.498.7722