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New Heights Summit on October 25th to Provide Key Insights on COVID Economic Recovery Opportunities Through Cannabis Tourism

3rd annual event to feature groundbreaking learnings from Canadian Cannabis Tourism Research Study

The third annual New Heights Cannabis Tourism Summit will take place Monday, October 25, 2021, and will reunite the cannabis and tourism industries virtually. In partnership with the Tourism Industry Association of Ontario (TIAO), the event provides an opportunity to understand new strategies, gain insights, network and engage with peers who work in the tourism and cannabis industries. Attendees will hear from Canadian experts in the cannabis tourism space who are tackling the challenges facing the industry today in order to grow tomorrow. The event will include interactive conversations on the ways recreational cannabis experiences can aid post-pandemic recovery efforts in Canada.

“Cannabis tourism incorporates the entire cannabis ecosystem from education to shopping to enjoyment of the product. Canada is in the early stage of cannabis tourism development and discovery, these experiences can cover a wide range such as accommodations, shopping, events, attractions, lounges, and much more,” said Jennifer Mason, Founder, New Heights Cannabis.

The full New Heights Cannabis Tourism Summit agenda can be found here. Highlights of this year’s event include panels on;

  • Tourism Recovery & Cannabis
  • Canadian Cannabis Tourism Study: Trends & Data
  • On Premise Consumption: Restaurants, Bars, Café’s Lounges
  • Festivals, Events & Tours
  • Marketing + Media: Cannabis Tourism

With over 20 speakers from across Canada, New Heights Cannabis Tourism Summit provides an educational platform to learn from, and network with national thought leaders in cannabis and tourism. As post-pandemic recovery begins and the buzz builds around cannabis tourism, creating spaces for businesses and professionals to collaborate and share knowledge is essential. Key speakers at this year’s event include Jennifer Mason (Founder, New Heights Cannabis), Robyn Rabinovich (VP of Strategic Initiatives, Thrive Cannabis), Christopher Bloore (TIAO President & CEO), Michael Mendel (Manager Government Affairs & Stakeholder Relations, Greater Toronto Airport Authority), Tony A. Elenis, President & CEO, Ontario Restaurant Hotel & Motel Association (ORHMA), among other industry playmakers. See the line-up of speakers here and watch a sneak peak of the conversation here.

New Heights Cannabis has also developed the first of its kind Canadian Cannabis Tourism Research Study to understand the demand for Canadian cannabis tourism experiences, and contextualize the average canna-tourist profile by exploring their preferences and aims for integrating cannabis experiences into travel plans.

A presentation of early indicators of the Canadian Cannabis Tourism Research Study will be presented at the New Heights Cannabis Tourism Summit to provide attendees with exclusive access to these crucial insights. The survey is currently open for submissions, and participants are eligible to win a $3,600 getaway, courtesy of HiBnb, while also having their say on the future of cannabis tourism.

Is your business looking for cannabis tourism insights? Pre-orders of the Canadian Cannabis Tourism Research Report are open now. Gain valuable consumer insights on what people are looking for in a cannabis tourism experience as well as brand preferences and more.

Looking to activate and engage cannabis and tourism professionals? Opportunities to get involved in the New Heights Cannabis Tourism Summit are still available through partnership and sponsorship, to elevate and showcase your brand to the cannabis and tourism industries.

Register now to secure your spot for the New Heights Cannabis Tourism Summit 2021!

For media inquiries please reach out to Danielle McKay, at danielle@marigoldpr.com or 905 808 7230.

New Heights Cannabis

New Heights Cannabis is community designed to connect business professionals, business owners, senior management, industry professionals, government officials and policy makers in the cannabis sector in order to responsibly grow cannabis products, brands and the industry.​ Our mission is to participate in shaping the responsible growth and profitability of the recreational cannabis industry by connecting and collaborating with other like-minded industry professionals. ​

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